Marketplace renewed
Context
Nabis is a cannabis wholesale platform connecting Brands and Retailers. However, the platform’s existing Marketplace had accumulated years of technical debt that made it increasingly painful to use.
With an expansion into New York on the horizon, patching up the old system was no longer a viable path forward. This became our opportunity to rebuild the Marketplace from the ground up: faster, more accessible, and scalable.
Time duration
Q2 2025 - Q2 2026
Contribution
Product strategy
User research
Product design
Team
1 x Product manager
2 x Product designer
4 x Software engineer
Problem
Retailers were struggling to browse products, manage payments, and complete orders without running into dead ends. The experience was slow, unintuitive, and unreliable enough that it consistently prompted customers to raise issues. With New York expansion on the horizon, we couldn't afford to bring those same friction points into a brand-new market.
Business impact
Open the New York market with a platform retailers would actually want to use.
Replace legacy codebase with a scalable foundation built for growth
Reduce churn by making the experience worth coming back to
Audit
I audited our workflows through user interviews, NPS feedback, and Jira tickets and then ranked the pages on issues x impact.
Brand
Too many steps to find and add products, slowing down what should be a quick browsing session.
Checkout
A long, repetitive form created unnecessary drop-off at the most critical moment in the flow.
Payables
Too much information without hierarchy, making it hard to track and pay what they owe.
How can we reimagine the Marketplace experience so that retailers can complete their core workflows with confidence and ease
Solution
Open the New York market with a platform retailers would actually want to use.
Brand page
Quick add
One click to add products
Pinned filters
Saving filters reused
Payables page
Checkout page
Impact
After this to product I was able to collect data pieces from Retool dashboards and surveys.
13M
Net growth merchandise value
45% — goal 20%
Active retailer percentage
85.7% — goal 70%
Brand adoption
Hilya Khalil 2026
Marketplace renewed
Context
Nabis is a cannabis wholesale platform connecting Brands and Retailers. However, the platform’s existing Marketplace had accumulated years of technical debt that made it increasingly painful to use.
With an expansion into New York on the horizon, patching up the old system was no longer a viable path forward. This became our opportunity to rebuild the Marketplace from the ground up: faster, more accessible, and scalable.
Time duration
Q2 2025 - Q2 2026
Contribution
Product strategy
User research
Product design
Team
1 x Product manager
2 x Product designer
4 x Software engineer
Problem
Retailers were struggling to browse products, manage payments, and complete orders without running into dead ends. The experience was slow, unintuitive, and unreliable enough that it consistently prompted customers to raise issues. With New York expansion on the horizon, we couldn't afford to bring those same friction points into a brand-new market.
Business impact
Open the New York market with a platform retailers would actually want to use.
Replace legacy codebase with a scalable foundation built for growth
Reduce churn by making the experience worth coming back to
Audit
I audited our workflows through user interviews, NPS feedback, and Jira tickets and then ranked the pages on issues x impact.
Brand
Checkout
Payables
Too many steps to find and add products, slowing down what should be a quick browsing session.
A long, repetitive form created unnecessary drop-off at the most critical moment in the flow.
Too much information without hierarchy, making it hard to track and pay what they owe.
How can we reimagine the Marketplace experience so that retailers can complete their core workflows with confidence and ease
Solution
Open the New York market with a platform retailers would actually want to use.
Brand page
Quick add
One click to add products
Pinned filters
Saving filters reused
Payables page
Checkout page
Impact
After this to product I was able to collect data pieces from Retool dashboards and surveys.
13M
Net growth merchandise value
45% — goal 20%
Active retailer percentage
85.7% — goal 70%
Brand adoption
Hilya Khalil 2026
Marketplace renewed